TikTok is moving to control all aspects of e-commerce on its app as it kills the ‘storefront’ integration with Shopify and other vendors

• TikTok is sunsetting storefronts, a feature that let Shopify sellers sync product catalogs to its app.
• The company is pushing merchants to instead switch to its own e-commerce tool, TikTok Shop.
• The move shows how TikTok wants to own all aspects of shopping — and box out third-party platforms.

TikTok is shutting down its Shopify-integrated “storefronts” feature next month as it looks to control all aspects of in-app shopping and drive sellers to use its e-commerce platform, TikTok Shop.